Understanding Swedish Candy

When you think of Swedish exports, your mind might go to IKEA furniture or Volvo cars. But there’s a lesser-known treasure that’s quickly becoming a fan-favourite in Malaysia, Swedish candy.

Swedish candy brings the bold, quirky, and deliciously fun world of Swedish sweets to Malaysian shores. But what makes Swedish candy different from what we’re used to, and why is it suddenly popping up on TikTok, in malls, and maybe even your friend’s pantry? 

Swedens Unique Candy Tradition

Firstly, you must understand why Swedish candy is so culturally significant. Sweden has a rich and distinctive candy culture, rooted in a tradition known as “Lördagsgodis”. This weekly ritual dates back to the 1950s when Swedish medical authorities began reccomending sweets as a weekly treat to limit tooth decay and has since become a cherished part of Swedish family life, as reported by BBC. Every Saturday, families visit local candy shops to select their favourite sweets from large pick-and-mix displays. It’s a moment of joy and anticipation adds excitement to the weekend for children.

Unique Swedish Candy Flavours and Shapes

Unlike most Malaysian candies that lean toward tropical fruit or spicy-sour combos, Swedish candy explores a broader flavour spectrum that will surprise your taste buds. Think fish shaped licorice and banana bubs with unexpected flavours. Personally I love the giant sour skulls the most as its the mix between its sour and sweet flavours are just perfect, and the unique shape makes it a perfect treat to surprise guests when they come over. You can find the full assortment of bubs candy at the main Bubs website. 

Also, Swedish candy is known for its high quality, halal and natural ingredients. Many varieties are also gluten-free, glucose-free and gelatin-free, making them not just fun, but a little more guilt-free too. 

What is Bubs?

The word Bubs has been mentioned a couple times throughout this blog, but what is Bubs? Bubs is a Swedish candy company that was made since the early 1990s, creating unique candy shapes and flavours. Notably, they are most known for their large sizes and skull shaped candies that have taken over Tiktok. The #SwedishCandy hashtag on Tiktok is filled with content creators trying and praising Bubs candy for its unique taste and texture as seen here.

Why is Swedish candy so viral online?

Trying new snacks is as much about sharing online as tasting them, and Swedish candies are perfect for both. With vibrant colors and fun skull shapes, these treats are made for photos. They’ve also gone viral on TikTok and become favorites among Gen Z and Millennials. The demand is so high that suppliers in both Sweden and the U.S. are struggling to keep up, as reported by the Guardian.

Perfect for Gifting and Events 

Swedish candy is also a popular gift item, especially for birthdays, events, and even Raya open houses. The unique shapes and bright colours make it ideal for gift boxes. It’s different, it’s exciting, and it makes people say, “Oh wow, where did you get this?” exactly what a memorable gift should do.

Where can you buy Swedish candy?

Swedish candy is still relatively rare in Malaysia, as few businesses have taken the initiative to import it. However, it’s not impossible to find. A quick search for “Swedish candy” on platforms like Shopee, Lazada, or other e-commerce sites will yield a handful of results. For a more direct and reliable source, SwedTreats is a new brand that imports authentic Swedish candy straight to Malaysia at competitive prices. Beyond online options, you may also come across Swedish candy at pop-up stalls in shopping malls or select grocery stores.

Final Thoughts 

Swedish candy is more than just a snack, it’s a fun, international experience. Whether you’re buying it for yourself, as a gift, or just to post on your Instagram, Swedish candy is here to make candy exciting again.

So go ahead, take a bite of Sweden, you might just get hooked.